The building, designed by Korteknie Stuhlmacher Architecten, was inspired by childrens blocks; the simple ones you put on top of each other so you can make a tower. This building (wich is a cinema, restaurant, meeting point, etc) had also the multifuncionality of those blocks. Inside walls can be moved so functions of the interior can change. When they asked me to design the name on the outside of the building i wanted to make this 'shifting-aroundflexiblity' of the interior represented on the outside. So i turned the word KAMERS into 6 letters wich are placed around the building, if you walk around it in counterclockwise direction, then you can read it. And at the entrance it is also as one word, to show were the entrance is, basicly.